5 min read

How Digital Signage is Helping the Transportation Industry

Written by
Pavlo Fedykovych
Published on
January 25, 2022
May 29, 2024

It is a heyday for transportation digital signage. Although the pandemic has brought challenges for the industry, travel, and commute are at the core of worldwide mobility and it should be organized properly. Screens can help. Here’s how. 

The transportation industry has many facets. It’s the airports, the railway stations, the bus terminals, the ferry hubs, the public transport stops. Also, it’s the airplanes, the trains, the buses, the ferries, the metro, the trams. The great news is that digital signage can be applied in all those places and play an important role in disseminating information and showing stunning content. All of these are different in how people perceive and use them but they all gather many people and can be effectively used for marketing purposes.

The pandemic has changed the travel plans of millions around the world. Never before have we seen such a large-scale transportation catastrophe. For months during lockdowns, the airports stood almost silent and companies operated the empty flights. That largely meant an irreversible change in the industry. A change that comes with an opportunity that the digital medium offers. And transportation can be saved with digital technology, it offers a silver lining in this ever-changing world. 

Bringing the effective information broadcasting 

Getting the message across quickly and effectively is often a major challenge in transportation. As the attention span lowers, it becomes harder to get people to see and to care. Transportation digital signage resolves this problem by offering a highly visual and extra engaging solution. You see, the screens are naturally a great way to communicate as they give you an unlimited set of capabilities to design and broadcast content. 

Airport example:

Airports are usually very busy and they also have high waiting times. Static signage usually gets caught up in the maze of distractions. On the other hand, the screens immediately draw the eyeballs of airport visitors and can be effectively used to broadcast important information. 

The information that can be shown on displays includes: 

- Health and safety announcements

- Emergency alerts 

- Guidelines 

- Instructions of any kind 

- Wayfinding information 

- Customer feedback 

- Lost & Found requests

- etc. 

As you can see, there are many ways you can use screen technology to make it work in transportation. It’s always about the visitors and about their experience. 

Taking marketing to the new heights

Whether it’s public transportation digital signage or a screen in a train, one thing is certain - the technology elevates your marketing and boosts the commercial part. Advertisement is a great way for having more income in transportation. With millions taking transport to get to work or to other places, for the advertisers it means a great way to talk about their products. While static was a standard for many years, its primacy has long gone. Now digital is king. 

Now think about it. Let’s compare having a static sign at the airport versus going with digital signage. Static allows you to have only one advertiser and costs a lot to manage. You have to think about the maintenance and getting the actual sign out there. It’s in no way versatile or flexible. It’s just a board showing 1 thing. 

Now, with a digital sign, it’s a whole different universe. First of all, as the name implies, you’re working in a digital environment where everything can change in a matter of seconds. It can show different ads and you can work with different advertisers. There can be various types of projects and the screens may be used of different sizes. For managing the system you will only need software. All the content will be controlled from one place, without headaches and IT woes. So why not choose a screen? 

Another great thing about transportation digital signage is its engaging character. People interact with the screens and they do it much, much more than with a static sign. Displays stand out immediately and that means that if you’re offering a screen for an advertiser, it’s a much better option. Digital is the future and transportation should take notice to provide a more refined experience. 

It’s not hard to start

Before, setting up a digital signage network was stressful. All those servers, cables, IT departments, constant failures of the devices. Now, with cloud-based solutions like Kitcast those days are long gone. Whether you are a big airport or a boutique bus company, everything is done in one app and you only need a screen and an Apple TV to run the system. 

Also, it doesn’t really matter how many screens you have. Kitcast is powerful to control everything and deliver the highest and smoothest level of service whether it’s public transportation digital signage or a train station network. And the great news is that you can try it out with our FREE trial today. So do that and unleash the amazing power of the screens.

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