5 min read

Netflix's Squid Game pop-up powered by Samsung screens unveiled in LA

Written by
Pavlo Fedykovych
Published on
December 28, 2023
May 29, 2024

If reliving the game experience from Netflix's 2021 hugely popular South Korean show is in your plans, the brand new Squid Game pop-up is there to satisfy this urge. Minus gore and blood.


Courtesy: Netflix

What happened: Netflix is still banking on Squid Game universe. That's why it's not a surprise that the company is going immersive with its new Squid Game pop-up in Los Angeles. The company inaugurated the experience on December 6 and plans to run it throughout 2024 too.

The game gets real with various challenges from the hit show becoming a reality. Netflix partnered with Samsung (another household Southern Korean name) to create technology-heavy experiences that guarantee full immersion into the game's lore.

There is a total of 6 games. You've got the show's most memorable bits like the glass bridge (LED lights up the way and you have to memorize it), the "Red Light, Green Light" with a creepy doll countdown, and the "Gganbu" with marbles. The main difference between the real-life Squid Game pop-up and the show is that you don't die when losing (thank God). Players have special buzzing bracelets that "announce" a defeat in a harmless fashion (except your ego maybe).

The whole experience takes 70 minutes, and there's no cash prize. Players can be considered for the next edition of Netflix's "Squid Game: The Challenge" reality TV show (at least, that's the company's promise).

What else is there: apart from the immersive games, this Squid Game pop-up features a gastronomic section that emulates the Korean night market as well as a brand store where you can shop for show-related memorabilia and costumes.

Basically, this pop-up is Netflix getting into the physical amusement game. The challenges, the food court, the store, the whole thing looks like a classic American theme park experience albeit on a smaller scale. It's interesting to see where it leads the streaming giant.

Also, it's refreshing to see Netflix teaming up with Samsung and emphasizing on digital signage solutions. The pop-up is packed with screens of different sizes that are there to bring both immersion and the atmosphere.

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