5 min read

See the mesmerizing Fortnite Sphere ad promoting Ecosystem Sizzle

Written by
Pavlo Fedykovych
Published on
December 19, 2023
May 29, 2024

We can't stop writing about the Las Vegas Sphere. But what other choice do we have really? It's among the most exciting digital signage projects in the world that also happens to look fantastic with each new activation. Today let's take a closer look at the latest Fortnite Sphere ad that promotes several games from their Ecosystem Sizzle.


What happened: Fortnite is among the world's biggest and most talked-about games. No wonder Epic Games (its developer) has chosen the boldest billboard on Earth to be a canvas for the latest activation highlighting three game modes available to players.

Fortnite Sphere ad takes the form of a portal that opens in the middle of Las Vegas and takes you into the world of battle royale gaming. Heroes from the game's Lego Fortnite, Rocket Racing, and Fortnite Festival modes make a gigantic appearance on The Sphere. The activation ends with the "Find it in Fortnite" slogan. The whole thing looks amazing.

Fortnite in 2023: the game looks better than ever as Epic Games prepares for an eventful 2024. The three new game modes are predicted to expand the audience of the free-to-play battle royal game even further.

Fortnite has also been notoriously present in the pop culture landscape. Its trademark is organizing virtual concerts within the game and making merchandising collabs with the most popular artists in the world.

While the concept of a video game concert may sound bizarre to a non-Fortnite crowd, it's quite a fixture of the game now. For example, this December none other than Eminem himself performed for the players as a part of The Big Bang Event. The video of Fortnite-stylized Detroit rapper singing his top hits "Lose yourself" and "Godzilla" has been watched over 3 million times. Here it is:


But there's another global superstar that came to the Fortnite universe recently. Canadian artist The Weeknd was announced as a headliner of debut "Fortnite Festival."


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