5 min read

Make a Swift Transition From Paper-Based Ads to DOOH

Written by
Pavlo Fedykovych
Published on
July 12, 2019
May 29, 2024

Marketing your brand with paper-based ads feels more and more like a cry from the stone age. Every aspect of our lives becomes digitized lately, and no wonder that the marketing and advertising industries are disrupted and positively affected by Digital Out of Home (DOOH) technologies. 

Today we’ll help you change the way you market your brand by leaving the paper-based ads behind you. Meet the new hero of the day - digital signage for Apple TV

1. Define your goals 

When you produce a paper-based advertisement, you define the goal of each ad before printing it. But when you deal with DOOH, it’s a dynamic digital solution we’re talking about. It means that you can put as much content on the screen as you want and rotate it as frequently as you may need. 

In this case, you’ve got to know precisely what you’ll do with those digital signage screens and software. Getting an advertising tool of this size requires a serious approach. Know what you aim for and research what’s actually possible to do with that particular type of DOOH you plan to install.

2. Craft your content plan 

Craft your content plan - Kitcast Blog

Since digital signage software and DOOH screens allow you to deliver interactive and engaging content, you have to take the most out of this platform. 

Preparing interactive content occasionally and rotating annoying text ads in the meantime is the road to nowhere. Plan your marketing strategy along with the content plan to benefit the most out of this innovative technology.

3. Make a DOOH software market research

Your best bet in the DOOH industry will be the digital signage for Apple TV. There are plenty of digital signage software packages available on the market right now. However, not all of them may work for you and your business. 

While choosing the right software, you’ve got to consider:

  • The size of your business.
  • What kind of content you want to produce and showcase.
  • What kind of budget you have at your disposal.
  • How many displays you want to install. 

All these factors will help you throw out the digital signage software packages that won’t work for you and your business.

4. How many DOOH units does your business need?

How many DOOH units does your business need? - Kitcast Blog

You may either be a manager of a huge restaurant chain that is in search of the best digital menu solution or a small family business owner. Both of these business owners will benefit from the DOOH and digital signage for Apple TV, but they will need a different number of signage displays.

Analyze your business, evaluate the size of your commercial space, daily visitors traffic, and determine how many points of service you may need.

5. Start small, then think bigger

One of the most significant benefits of digital signage is how scalable it is. You can start really small; even one signage screen will improve your business marketing performance. It’s really easy to enter the digital signage game and then grow, considering the results you get.

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