5 min read

Lesson Learned: Digital Signage in the World’s Largest Transport Infrastructures

Written by
Pavlo Fedykovych
Published on
October 7, 2019
May 29, 2024

Our today’s post will cover the use cases of digital signage in public transportation. We’ve reviewed the most robust infrastructure solutions that operate in metropolitan areas. Let’s get inspired by these excellent examples of digital signage in the transportation industry.

Digital out-of-home advertisement captures the transportation industry with tremendous success. The roadsides of the most prominent roads and cities get digital solutions to market the products and services. Advertising agencies now find digital signage more effective than the usual billboard systems that kept them happy for years. 

Of course, we’ve got to admit that the digitalization of the city transport systems in Dublin, Paris, Tokyo, New York, and other digital signage-oriented metropolitan areas was inevitable. However, with the rise of digital signage, this process gained real momentum.

Today we want to review the most prominent digital signage use cases in public transport infrastructures that different cities implemented successfully. 

Birmingham DOOH Roadside Network

One of the premium out-of-door advertisers in Birmingham decided that it’s time to recharge the roadsides of the city’s public transportation infrastructure. They’ve taken the critical arterial transportation routes of Birmingham and built a DOOH network there. 

They’ve managed to install around 130 digital signage screens on the average commuter’s path. To make that happen, they’ve taken down the existing old-fashioned solutions and simply put up the digital displays. 

The roadsides that got upgraded even include the routes to the closest suburbs. That being said, the company decided to cover all of Birmingham’s core infrastructure nodes and significantly improve the flexibility of their DOOH.

Screens that they’ve used are 6-sheet displays that they’ve installed considering the environmental impact and transport traffic in the area.

Birmingham is a bright and young city that hosts many big brands and is very proud to be Europe’s most youthful cities, according to the population statistics. They have to be innovative and smart to reach out to their residents.

Via Rail Transportation Signage in Canada

The public transportation infrastructure is not only about the buses. Trains are also an integral part of this ecosystem that requires powerful digital support in the form of digital signage and DOOH. 

One of the best digital solutions for the railway transportation hub can be found in Canada. The project ‘Via Rail’ that is supported by the government and implemented by a private company, brings not just the advertising to the whole new level but also improves the customer experience of an average commuter.

They install digital signage kiosks on the stations that provide the public transport users with a more effective and quick way to get a ticket for a train ride. On the other hand, when it comes to advertisements, they install big 6 or 8-section video walls for digital ads and content.

While Canada is the world’s second-largest country, you can imagine what an enormous transportation system we’re talking about. This problem requires modern innovative solutions and Canada tackles this smartly.

Paris Smart Bus Shelters

One of the Paris out-of-home advertising solutions presented 2,000 public smart bus shelters with digital signage screens and tools for interactive communication with information.

While their interactive map helped people to get the latest information regarding the buses and their current location, they’ve also installed big digital signage screens for ads. 

Advertisers could deliver any type of content with these modern LCD screens and showcase interactive content to potential buyers. 

Basically, the smart bus shelter is a win-win situation for advertisers. Since the digital signage screens are pretty big now, you can not only reach out to daily public transport commuters but also to drivers that drive by. That’s why we believe that it’s a great example of digital signage usage in public transport infrastructure.

Roadside DOOH in Africa

African cities tend to grow rapidly, and the population of the African urban area will keep growing at an impressive pace. With that being said, the digital-oriented advertising market should keep up to stay afloat and get the best results. 

That’s why currently, the roadside DOOH in Africa are getting more and more digital screens. Local studies show that digital ad campaigns can increase sales by 10-18%. 

The advertising market of the Sub-African countries evolves due to the urbanization and high density of the young population. Internet and mobile technologies become more widespread. Therefore the marketing industry should keep up. That’s why the roadside digital signage networks in the largest transportation hubs of African countries and cities are facing rapid growth.

San Francisco Digital Transit Shelters

SF can also brag about how big and how busy their public transportation system is. To ease the life of the city residents and improve the marketing opportunities for advertising agencies, they’ve installed the refreshed digital transit shelters. 

Clear Channel company helped local authorities to bring new life to the regional transit shelters with the 72” digital signage screens that can rotate any type of content. Companies that want to market their products in San Francisco can now reach out to the most crowded public transportation nodes and market their products or services to a vast audience.

The advertisers can now display their ads to the areas with the high foot traffic. 

Digital Signage Networks Can Change The Face of Transport Infrastructures Worldwide

The way we interact with public transportation and the infrastructure of our own city can be changed with digital signage and innovative digital out-of-home advertising. 

While these projects are typically implemented within the smart-city initiatives of the largest cities and metropolitan areas, this becomes a trendy thing among the average infrastructure development plans of smaller areas. Projects like the one in Birmingham are serving as excellent examples of the successful digital signage use cases in the infrastructures of modern cities. 

Basically, this is a win-win situation: customers get a better experience of interacting with the digital displays during transportation, and marketers to get more opportunities for advertising.

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