5 min read

Does My Business Need Digital Signage? A Checkup

Written by
Pavlo Fedykovych
Published on
February 27, 2024
May 1, 2024

Digital signage solution for businesses is one of the best ways to improve marketing, better engage with customers, and sell more in the process. However, many companies haven’t yet embraced the full force of display technology. That’s why we’ve prepared this checkup to find out if your business needs digital signage. Here are the questions and answers that will help you to determine if this tool is something your company requires to get better.

Digital signage software solutions offer limitless marketing power

Before starting with the checkup, it’s important to set the scene. If you’re reading this article, chances are that you haven’t yet deployed a digital signage solution and looking to expand your knowledge of this technology. 

Well, you should know that it’s one of the most powerful marketing tools out there. The one that opens the doors to better and more engaging content delivery.

Over the years, Kitcast Blog has been educating readers about the pros of cloud-based digital signage software solutions. Browse through our website to find a huge base of digital signage knowledge from the basics to the special guides on using the technology in various mediums and markets. 

But let’s turn to a checkup.

Question 1: Do you feel like your content doesn’t get enough attention?

The problem: so you have several channels of content distribution. That may be printout materials, social media, and indoor and outdoor static billboards. But you’ve noticed that this communication has zero to very low attention levels from your target audience. It’s mostly ignored and doesn’t bring any kind of monetary results.

The solution: the most important advantage of deploying the digital signage solution for businesses is a serious attention-grabbing boost. Screens are more interactive, they are more visual and they immediately connect with the audience. Digital signage software solutions like Kitcast allow you to put out sparkling content and spend minimum time in the process.

Question 2: Do you spend money on printing without any return on investment?

The problem: when you’re doing static signage one of the main expanse categories is printing costs. Because these leaflets, boards, and menus are all physical and they should be created first. You notice that you spend a lot of money on them and there’s very little of the real effect that they bring to your business.

The solution: not only do digital signage solutions for businesses increase sales, but they also help companies to save money on unnecessary printing. It’s a game-changer if you’re looking for ways to cut your costs and get an adaptable solution that is fully digital.

Question 3: Do you have difficulty engaging with your audience?

The problem: now you may have your marketing strategy all up and running but there’s quite a block when it comes to the genuine connection with your customers. You feel like there’s a big miscommunication. That, in turn, makes it harder to sell and upsell.

The solution: signage technology is the very best in the engagement department. With the screens, you have a direct channel of communication that is actually working. You can change the content in a heartbeat to cater to the interests of your customers. Also, a great deal of digital signage engagement comes from the ease of asking for feedback.

Question 4: Do you feel like your company is stuck in the past and you’re searching for a way to modernize it?

The problem: as you scan the competition you see that there’s a lot going on in terms of new technologies. You have a strong wish to keep up with the latest trends but are not quite sure where to start. In the meantime, the competitors are getting better financial results and taking over your chunk of the audience because they’ve deployed better technology. 

The solution: you can’t go wrong with adding digital signage to your business operations. One of the reasons for that is the fact that it’s a very future-oriented technology. That means that it doesn’t go obsolete as the years go by. With the constant updates (that are usually included in the costs of the solution) you’re staying up-to-date at all times.

This takes away the problem of always having to think that there’s something better on the market, the technological FOMO. With displays and a cloud-based solution like Kitcast, you can be sure that you’re getting the best on the market.

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