5 min read

How to Choose Digital Signage Screens in 2022

Written by
Pavlo Fedykovych
Published on
February 22, 2022
May 29, 2024

Choosing a digital signage screen is one of the most important aspects of introducing this technology to your business or organization. It’s a serious investment that should be done after careful research of the best options on the market. Here are the digital signage screens to check out in 2022. 

Why does the right digital signage screen matter?

So you’ve decided to start using digital signage TV screens. Chances are, right away you’re facing a couple of questions. Like which software to choose, how the whole system works, how to do it properly, what is the strategy. Check out our other blog posts for specifics, we have you covered on all of these topics.

Today we’d like to focus on the most straightforward facet of digital signage, the displays. It is those devices that fulfill all the functions digitally. It is through the screens that you actually engage with the audience, inform them, entertain them. Naturally, if you have made a mistake in this department, things may not go according to plan and you can face risking the whole system for a piece of bad equipment. 

Here are the reasons it’s important to choose digital signage screens carefully: 

- they are the face of your digital signage

- great screen can make a lasting impression, a bad one can make your business/organization look bad

- with the wrong screen you can lose money on replacing it

How to choose a digital signage screen?

Here’s the main thing to understand: every company and organization is different, their needs differ and so the equipment they’re using to reach these needs also differ. There is no magic formula that works every time. Choosing a screen calls for a great knowledge of what exactly you expect from it and how you’re going to use it.

That’s why before buying digital signage screens, make sure to respond to these questions: 

1) what are you using digital signage for?

You can use it to increase sales, to inform, to make a lasting impression, to gather feedback, to boost communication. Narrow it down and know exactly what you want from this technology. This way it will be much easier to choose the right equipment.

2) will you use the screens outside or inside?

As with every piece of tech, screens have their capabilities and specifications. One of the most crucial ones when it comes to digital signage is the adaptation to the outdoor environment. That’s why if you’re planning to have screens outside, it’s essential to go with the models that can actually deliver on that. 

3) how many screens do you need? 

In order to avoid confusion, this question should be answered straight away. And the answer will depend on your digital signage strategy. When you know the audience you’re going to show content to, you also have the full picture of the use of screens to reach these people. With such research, the number of the screens you need will come. 

4) should you use an LCD or LED screen?

The good old digital signage dilemma, which one to choose. Both technologies offer a great visual experience. It’s the specifications and applications that are different. Let’s simplify things a bit. 

Choose LED if you’re going outdoors, or if you’re planning to create custom-sized installations (like video walls, for example). They are brighter, they can sustain hard weather conditions. But also they require a more nuanced installation. However, it should be said that currently LED is a more represented category on the consumer market, so it can be very suitable for digital signage too. 

Choose an LCD display if you’re going indoor and short-viewing distance. For example, in a retail store, a bank, or an insurance company. They are more affordable, more flexible, and overall have an amazing cost-quality interrelationship.

Location of the digital signage screens: best practices

You want to engage with your audience directly. You don’t want them to miss your screen. That’s when the location comes into play. 

There are different dimensions to it. As with other aspects of digital signage, it all depends on the size of your business or organization and the system you’re creating. Digital signage for the TV screen should hit right where you want it and instantly gather the eyeballs. Your content should spark and location plays a big part in this process. 

For example, let’s take a mid-sized clothing retail store in a shopping mall. There will be several strategic locations that are recommended to be upgraded with digital signage screens.

First come the windows, it is absolutely essential for you to make the most of them. By installing displays there you will be able to catch the attention of potential customers and lead them inside your store. It all depends on the window display approach you’re using, but with digital signage, you have unlimited creative freedom. 

Once the customer is inside, other locations come into the mix. You can install the wall screens to highlight certain products, or create a special atmosphere that’s in line with your branding. 

Finally, the cash desk can be upgraded with a giant video wall. 

As you can see, all these locations are intertwined with the marketing strategy and support a potential customer from point A (noticing your store) to point Z (making a purchase). 

Built-in digital signage software or external apps?

Many current screens come with built-in digital signage software that can be accessed on the TV. While it may look like a great and comfortable feature, in reality, it is often an opt-in that gives you less than the other market option can offer. Also, it binds you with only one application and doesn’t offer any flexibility when it comes to the other screens. 

Solutions like Kitcast are cloud-based and that means that you can easily use it on any screen. You don’t need to spend hours configuring the software, researching the hard tech terms. Just plug the Apple TV in and you’re accessing a powerful tool of enterprise-level digital signage that is easy-to-use, extremely flexible, and reliable.

And when you’re creating a digital signage network, reliability is a crucial feature that will define the success of the technology. As signage is quite an investment, you have to be sure of the solution you’re choosing. Whether it’s 10 or 10000 screens, for Kitcast it doesn’t make any difference. We’re providing a high-quality service that is backed by many happy industry clients and years of expertise. That’s why with us you can be sure that you’re making a long-term investment that pays off and doesn’t disappoint.

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