5 min read

10 Powerful Ideas For Mall Digital Signage

Written by
Pavlo Fedykovych
Published on
May 16, 2019
May 29, 2024

We’ve gathered the best mall advertising ideas that would look awesome on the mall digital signage you’re doing. The retail is such a natural fit for the screens and there are many cool creative things you can realize there. 

Take your marketing to new heights with these creative ideas for malls. Sure, the shopping centers are all different and require different content strategies. But you can still adopt these shopping mall advertising ideas to achieve more. 

Use this list as a reference for possible content moves that you can utilize in your shopping mall. And don’t forget to check our separate guide on creating great content. Let’s get to the practicalities, shall we?

1. Run beautiful videos

Sure, sure, videos are trivial. Most do them. But what about the high-quality footage that takes your breath away? Is it on the menu? Not as often as one might think. Many shopping malls treat the screens like something additional, something that doesn’t require much time to work on. And that’s a mistake. A well-produced, beautiful video can do magic. So do that. 

2. Provide wayfinding that actually helps

We’ve seen that many times. There are a couple of screens throughout the shopping mall that has an interactive map on them. You start using it and you’re getting more lost than you were before. Mall digital signage should be intuitive and should help. It is also a part of branding. If your wayfinding is bad and ignored, it won’t do justice to your brand. So make sure that those screens function properly and can efficiently get your visitors from A to B. 

3. Promote your socials

Social media promotion is one of the best mall branding ideas out there. You can use screens to tell the world about your Instagram, Facebook, or YouTube. But it pays off to do it gently, through gamification, through asking for user-generated content. Because the best shopping mall advertising campaigns are unintrusive and think about the audience first. 

4. User-generated content is always a great idea

You can engage better with your visitors when they are a part of the show. Ask for photos and videos, give rewards for the best ones, and broadcast it all through mall digital signage. At the end of the day, it’s a win-win for everyone involved. You’re getting the attention and the cheerful family-like atmosphere. The visitors get rewards. 

5. Create visual experiences for the visitors

The shopping mall is a micro-world. People not only come here to shop, eat, or watch new movies. They come here to get entertained in a general way. And there are many that have their “favorite one”. Be everyone’s favorite, give your visitors something to look at and to be amazed from. Bringing visual spectacle through screens is one of the best mall advertising ideas. And there are myriad ways to do it. You can create special video walls, interactive zones, and thematic areas. The content depends on the topic and the branding of your mall. 

6. Think about the children's amusement

Kids are alright when they have fun things to do. The parents are delighted too. You can employ screens for cool amusement areas that combine the real and the virtual to keep children busy. This can be a photo booth, a branded stand with their favorite cartoon characters, or a zone with games. Just make sure that is actually fun, no one wants another dull installation. 

7. Do branding better 

We’ve talked about the power of videos before, but this tip is specifically about your shopping mall branding ideas. Use screens to promote your shopping center. Advertise new shop addition, run videos about the things people can do, ask for feedback, and talk to your audience through digital means. 

8. Gamify the shopping experience

If there are many screens around your center, one of the best shopping mall advertising ideas would be to gamify the experience. You can, for example, organize a QR-code hunt, ask the visitors to take pics of certain items or create other cool ideas that can work on an intersection of the real and the digital. Of course, there should be some rewards in the end. 

9. Highlight the employees

Although the majority of tips here are about the visitors, employees matter too. Shopping malls usually have a big number of workers, and it is for everyone’s benefit that they feel appreciated. The screens can help you with that as they are one of the best means of communication. Use the digital form to recognize the best workers, run videos highlighting the achievements of teams, and utilize screens for internal motivation. 

10. Level up your advertising game

The screens at a shopping mall are also a powerful advertising space. And the better you’re using them, the more income you have from the network, and the more companies would want to work with you. That’s why make sure that you know your advantages and place the screens in the best locations. Mall advertising ideas are virtually unlimited, however, you should be on top of the game to be able to realize them. 

Here's our previous list of 10 Powerful Ideas For Mall Digital Signage

Advertising in malls and shopping centers is a billion-dollar industry that supports brands worldwide for the last decades. While the old-fashioned video ads along with pictures are still doing good, the viral and creative marketing campaigns and mall advertising ideas are delivering way better results.

Delivering that desired creative marketing campaign and making it go viral is way harder with the old-school ads rather than through shopping mall digital signage.

We’ve compiled a list of powerful shopping mall digital signage marketing ideas that can impact your brand awareness and genuinely up your advertising game.

1. Build a ‘social media wall’

Social media walls create a sense of being a part of the brand team and a part of the small or large community. It helps people feel, and it’s great if you want to build that so-called bond between you and your customers.

Modern digital signage shopping mall software allows you to connect any social media platform to display the latest posts with the related hashtag or from selected accounts. You can also control this whole process manually.

Post news, updates, or posts by pre-defined topics that will be interesting for your viewers.

2. Install a photo sharing booth

A great way to offer your clients to get on their photo on the screen where every visitor will be able to see them in the dynamic photo feed.

People will tweet or post photos on Instagram and mark it with the branded hashtag, share it, and get on the wall. This is a win-win for all.

3. Run competitive games

Do you remember the famous McDonald’s ping-pong game on the huge billboard? People could play ping pong with each other on the giant screen located on the building. They just used their phones and native McDonald’s app to participate.

Shopping mall digital signage - Run competitive games

This was not only entertaining but also super creative. This campaign went viral in hours and is still remembered 8 years later. Maybe it won’t go viral, but at least it will always be entertaining for your visitors.

4. Implement interactive quests with the shopping mall digital signage

Ever wondered how you can stand out from the crowd of screaming ad boards? We always talk about making it more interactive. Have you considered the gamification process?

Create a small quest to engage your ad viewers and reward them with some sort of discount or coupon. Running a quest game on a few displays across the mall can also serve as a step-by-step guide directing your potential client right to your store or booth.

5. Combine the wayfinding with discount hunting

Another example of gamification can be the wayfinding using shopping mall digital signage. A regular guiding map can have some hidden hints leading to getting a tasty discount for your product.

There are many shopping centers that are just big. Then there are some that are straight gigantic. For an average customer, it means stress getting from A to B. Digital signage wayfinding is a way to make these woes go away by introducing a clear and intuitive system of directions. This way you're ensuring that the customer is happy and satisfied with visiting your venue.

And one of the most interesting mall advertising ideas is combining wayfinding with commercial deals.

6. Run a quiz with the shopping mall digital signage

People of all ages love participating in quizzes. An average shopping mall digital signage software includes these functionalities and allows you to create quizzes of different complexity.

7. Seduce your visitors with the cafeteria dishes & menu

Use your displays to guide your mall visitors to the cafeteria. Seducing them with the tastiest pictures and videos will work great.

mall advertising ideas - Seduce your visitors with the cafeteria dishes & menu

Digital signage for shopping malls allows you to rotate an infinite number of pics and videos in your dynamic feed of content. You can show numerous delicious dishes and a video of how your chief cooks them. This will boost the number of visitors in your mall cafeteria.

Digital menu boards are the new hottest trends that are among the best mall advertising ideas out there. Why? Because static menus should be left in the 80s. New millennia gives businesses a much better way to engage with customers and the name is digital signage.

With interactive menu boards, you're getting the power to interact with your audience more effectively. What does it mean in monetary dimensions? That's right, that you're getting more sales and your business grows faster.

8. Implement a booking desk

And what about other mall advertising ideas? Did you know that the mall landlords can benefit from digital signage as well? You can be the first mall to implement the fastest renting experience for those looking to rent a retail mall space.

A few shopping mall digital signage displays can power the whole booking system for your mall properties.

9. Showcase the press reviews of the mall

Keep the new mall visitors informed about how good this particular shopping center is can be quite easy with signage. You can delivery the latest press features in a few clicks through the shopping mall digital signage network software.

10. The last of our mall advertising ideas is Live sale streaming

Malls have dozens of shops and huge sales happen there from time to time. It would be a fantastic way to create a buzz and hype around this event.

You can display the countdown to the next sale or run competitions to win additional discounts. Signage software is truly a game changer.

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