5 min read

Digital Signage for Small Businesses: a Guide

Written by
Pavlo Fedykovych
Published on
October 28, 2022
May 29, 2024

Are you looking into the practicalities of digital signage for small businesses? You’re on the right track. We’re here to help you understand how this technology works, why you should deploy it, what benefits you’ll have, and what content you can show. This is our ultimate guide for small business digital signage. Let’s see what’s in store for you with this exciting solution.

Why digital signage for small businesses is a must-have tool?

To answer this question we should go to the very basics of entrepreneurship. What is at the core of any business? It always comes down to 

  • great sales
  • satisfied customers
  • growth potential. 

Digital signage solutions for small businesses allow you to amplify all these things. 

The year 2023 is coming soon and if you’re still not using screens to interact with the audience, well, you’re missing out. On selling opportunities, on impressing your customers, on upselling, on showing awesome content. When you turn to signage technology, you’re expanding your reach and taking the conversation with your customers to elevated levels. 

With digital signage, small business is improving technologically. Your capabilities take off, and you’re unlocking a new power. You can look at it as, what we like to call, a “magic wand for IT”. A solution that unties your hands doesn’t require much hassle for smooth functioning, and, most importantly, gives you a competitive advantage. For a small business, these things matter.

What does your business need to start using signage technology?

From our experience, many small business owners are scared of adding new technological solutions. Reasons vary but it’s often about the fear of the complexity of a tool and the added expenses. While these fears may have been relevant in 1999, we’re in 2022 and the landscape has drastically changed. 

Today it’s all about the IoT, or the internet of things. From complicated systems that need servers, cables, and special equipment to function, digital signage has become a user-friendly solution that doesn’t even require much tech knowledge. 

While we can’t talk about every single option on the market (and there are many apps out there), we can talk about Kitcast.

Our approach is user-first. Our approach is bringing small businesses an easy-to-use, powerful, and beautiful tool. Our game-changing element is the all-in-one concept where you’ve got all the elements aligned perfectly to provide a state-of-the-art experience. 

Small businesses love it too. We have long been one of the top choices of digital signage for small businesses like cafés, boutique stores, retailers, brick-and-mortar venues, restaurants, and fast-food joints. Kitcast is a cloud-based solution that requires less than 10 minutes to deploy.

That’s why answering the question of this chapter, with Kitcast a small business can start right away. The elements needed for creating a network are: 

  • A screen
  • An Apple TV, Android TV, or Fire TV Stick streaming device
  • Kitcast app installed

This is that easy. You will just need to connect a screen to a streaming device. Then download the Kitcast app. And, finally, follow the simple steps inside the app to lighten up your digital signage network. 

Isn’t such simplicity perfect for a small business that doesn’t want to go through endless tech documentation and waste nerves on buggy software? We are sure it is and our numerous satisfied clients would prove that.

How does digital signage for small businesses work in practice?

When many people hear “digital signage” there’s a slight confusion about how exactly it works. We’ve mentioned earlier that you’re creating a thing called a digital signage network. It is a group of screens that are showing certain kinds of content. 

Content is a cornerstone of any digital signage. Needless to say, it should be good for your signage to succeed. Because if it’s not good enough then you’re risking losing money and losing clients. 

Our blog is a great place to learn more about the types of digital signage content, the best practices for creating it, the brightest examples of marketing campaigns, and general advice. So be sure to browse through the many guides and articles we’ve produced over the years. 

Usually, small businesses would use from 1 to 10 screens depending on the size and the goal of the digital signage network. 

For example, a restaurant can have two outdoor window screens and three digital menu boards inside. Each of these units is a part of a larger digital signage that is controlled by the software. The owner or marketing specialist of the restaurant will decide which content to run through each of the screens. That’s how the system would work in practice. 

The brain (digital signage software) enables the screens to show a certain type of content.

Costs of digital signage for small businesses

Out of all questions, the price of running digital signage solutions for small businesses is among the most popular ones among the owners. And this is natural, you want to ensure that your money is spent well. 

Screen technology is a marketing tool. In the case of Kitcast, it is a sophisticated IT program that is constantly ameliorated by our team and provides swift support. 

We are very open about our pricing for small businesses. You can use our pricing scale HERE to count how much it will cost to start engaging better with your audience using digital signage. 

Of course, it’s better to try the solution before going all in on it. That’s why we have the FREE TRIAL option that allows you to test the waters and get an understanding of our software offer. The great news is, you don’t need a credit card to start using Kitcast. So why not try it out right now? 

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