5 min read

How Digital Signage Improves Corporate Communication Strategy

Written by
Pavlo Fedykovych
Published on
February 27, 2023
May 29, 2024

Digital signage for corporate communication is an ultimate game-changer. Not only does it elevate the overall level of interaction, but it also makes sure that your business or organization is one step forward when it comes to the future. All you need to do is deploy screens. Or there’s something more to it? Let’s take a look at digital signage corporate communication and get a better understanding of this tool. We will give you examples, guide you through the installation process, and share tips.

What is digital signage for corporate communication exactly?

When the screens get mentioned, it’s often about certain forms of OOH (out-of-home advertising). Everyone is accustomed to seeing the displays in shopping malls, busy streets, restaurants, and retail shops. But its application is much wider than that. And corporate communications is one of the most important chunks of the digital signage market at the moment. 

But what does it imply? Digital signage for corporate communication is a technology of facilitating internal and external interactions with the help of screens.

It’s not only a mere tool, it’s a whole philosophy, a forward-thinking state of mind. You see, it’s not enough to just have the screens in place. The key here is to create a digital signage system and make the most of it. That’s what this technology is all about. 

Is it complex? Yes. Does it require specific tech knowledge? Not necessarily.

With the rise of cloud-based solutions like Kitcast, anyone can manage a sophisticated digital signage network of screens. What is important, though, is adequate planning and the right execution. If you choose our software, you’re getting a reliable enterprise-level tool with powerful capabilities. It’s easy to use, secure, and engaging.

Why going digital is the answer?

While we can start listing all the pros of digitalization, it’s better to keep it really simple. There’s no other way than digital. Of course, many organizations are trying to do things without changing the status quo. But the COVID pandemic has shown us a cruel truth: adapt or die.

Companies that already dipped their toes into digital waters did better than the ones who chose the old ways. The adaptability of the digital medium is fantastic for having a leverage of flexibility. What may be the reason not to have such an advantage? 

Take the example of leaflets as a tool for distributing information within a corporation. For decades, companies have spent large sums of money printing out these items. It takes time, it hurts your budget, and it is obsolete. When you have screens, the informing is done momentarily. No costs for printing, no time spent distributing, no environmental waste, and no destroyed trees. Just one click and everyone sees your message.

Where can digital signage be applied in corporate communications?

For large corporations, the rapid system of exchanging crucial information is key to successful existence. The screens enable that making it effortless to distribute. Also, with the help of engaging tools, you can make sure that everyone gets the message. 

Here are the ways you can use displays in corporate communications:

- Corporate branding

From the lobby area to the workspaces to the meeting rooms. Displays are fantastic for branding. Display your logo, visualize your company's successes, and make the spaces work for you. 

- Identity building 

It’s about the team, it’s about being a part of something bigger. Nurture the identity of your corporation through the visual help of the screens. 

- Crisis communication

Digital signage is quick and that is its prime advantage when it comes to crisis communication. Have alerts displayed in a matter of seconds, react rapidly to any challenging situation, and prevent problems by communicating clearly through the screens. 

- Build better employee relations 

Employees matter. The way they communicate with each other matters for the efficient work of your corporate system as a whole. Ensure that this is done smoothly and effectively. Screens are there for facilitating the process.

The versatile character of digital signage technology allows the screens to fulfill multiple functions at once.

For example, one screen installed in the working area can be simultaneously used for internal communication, company branding, wayfinding, and crisis alerts. And this is the real power of this technology that every corporation should get a hold of. 

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