5 min read

New Opportunities for Digital Signage in Post-Pandemic Times

Written by
Pavlo Fedykovych
Published on
March 15, 2022
May 29, 2024

We live in turbulent times with many questions lingering above business and organizations. What would be the post-pandemic like? As uncertainly becomes a new norm, one thing remains constant, digital signage is the technology that helps to minimize the negative impact of Covid and will continue doing so.

It’s 2022 and we’re still in the middle of a health crisis. The unpredictability of such a state of things is what makes businesses fear for survival. And while there’s no tool that would be able to magically turn the tide, digital signage provides the necessary relief during COVID. It offers flexibility, something of a golden resource during pandemic times. 

As social distancing has become a new norm for all the businesses and organizations that exist in physical spaces, the screens turned out to be an integral part of the functioning of spaces frequented by the people.

During COVID digital signage provides a necessary channel of communication and engagement. Something that allows businesses to realize their marketing goals more effectively.

Bridging physical and digital

Lockdowns and restrictions boosted e-commerce and influenced the way people interact with businesses. On one hand, it ensured the safety of everyone involved, on the other, it directly influenced such industries as retail. The rethinking of the whole experience is underway with the major retailers looking for ways to bridge the gap between two spaces. 

The post-pandemic world will see more of that. Many retailers have introduced new digital signage measures such as cashless and humanless desks, increasing the number of screens inside the premises, digitalization of the whole experience.

For those who have already used digital signage the change was relatively smooth. Those who don’t are strongly advised to start immediately because they risk losing the competitive pace and eventually becoming obsolete in the new, technology-heavy post-pandemic state of things. 

Upgrading the customer experience

While the online medium has certainly taken a central stage during the COVID, post-pandemic trends are very positive about the return to offline. People are social creatures and they love going out. That’s a solid fact and this is not going to change after the coronavirus disease enters a controlled phase.

But it’s also important to understand, that the whole way how we interact in physical spaces is going to be transformed. 

Digital signage already is and will continue to be at the forefront of this transformation. As the pandemic catalyzed online, the new normal will lead to increasing of it in our day-to-day life in the “real world”. At the moment, screens are the most widespread tools to channel the two worlds. And we expect to see more of them in all the spaces, commercial and public. 

In order to stay afloat in the post-pandemic world, businesses should be ready to provide their customers with an elevated digital experience. As online shopping has taken a central stage, offline should adjust accordingly or risk being overturned by the more digital-friendly businesses.

The mass application of digital signage can be expected as organizations worldwide will be looking for ways to step up their game. It will give them a competitive edge.  

Ensuring safety with screens

Signage solutions have proven to be one of the most effective ways to control the spread of the virus and provide vital health information. Screens have been steadily used to deliver public messages, facilitate the social distancing norms, educate the population about the usage of masks, and give alerts. 

It is expected to be that way in a post-pandemic era too. As the screens are versatile, businesses and organizations will be able to use them both for marketing and for health announcements. This comes in handy to control the spread of the virus in the future and adapt the health messaging according to the situation. 

So far, the main concern about the future of the battle against the novel coronavirus was the unpredictability of its mutations and the efficacy of the vaccines against a new variant. And while the screens can’t solve either of these problems directly, they give businesses and organizations a great tool to address the safety issues and act swiftly to provide the safest environment that is possible given the changing circumstances. 

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