5 min read

7 Digital Signage Best Practices from Kitcast

Written by
Pavlo Fedykovych
Published on
January 6, 2022
May 1, 2024

For your visual technology to work as it should, it is extremely important to use digital signage best practices. This way you will avoid making unnecessary mistakes and win big right from the start. Let us share with you our vast experience. 

Why digital signage works

The visual medium is eye-catching and effective. No other type of information distribution has the same level of engagement as digital technology. Interactive displays have many advantages:

  • visual appeal
  • instant attention capturing 
  • storytelling power 
  • creating motivation to buy 
  • versatility 
  • reliability

Screens are the future and more and more businesses are turning to this tool to maximize their marketing results and increase sales. 

You should too. Whether you’re already in the game or you’re just starting, it’s essential to understand one thing: digital signage without a plan won’t work

Strategy is important when it comes to having good results. If we talk about using screens in a way that will deliver positive outcomes, it is even more crucial. In this article, we will share the best practices to use digital signage. Why is it good to know? Because when you have examples it’s much easier to go on with your own screen technology. So let’s start. 

1. Before buying devices and screens determine WHY you need digital signage

We know, it sounds very appealing. That there is a technology that magically brings you more customers and increases sales. In reality, as with any business tool, you have to know why you need it and how you’ll use it. As it’s for marketing purposes, digital signage depends on your overall strategy and helps you realize your goals. 

So the “WHY” is very important to understand from the onset of your digital signage journey. Read about the capabilities of displays, try to imagine how it will work for your business or organization, try to have a content picture in mind. Although it is a very flexible tool, sometimes it doesn’t fit the profile of an establishment. 

2. Choose an option that is the most stress-free 

A while ago having a digital signage network was equal to hours of stress making everything work, dealing with countless cables and servers, paying for expensive IT support. Don’t get us wrong, these options exist now too. But the good news is that cloud-based digital signage has changed the game forever. Kitcast is one such example. 

With our software, you don’t have to worry about a burdensome implementation process. Everything is done in a few clicks. You just need to plug an Apple TV (or Android TV device) into your screen, download the Kitcast app from the App Store and link the screen within the app. That’s it.

That would be one of the digital signage best practices for 2022: go with a solution that’s easy-to-use and intuitive. 

3. Apple TV is a game-changer 

We’ve been in business for many years now and we still haven’t seen anything better for everyday digital signage than Apple TV. Its slick design, constant updates, smooth operation and solid security are the things that make it ideal for digital signage. Whether it’s for a small business or an enterprise, this TVOS device can do it all. 

That’s why digital signage's best practice would be to use it. It’s affordable and can instantly turn your screen into a powerful marketing tool. So why not go with Apple TV? And we are here to ensure its seamless performance. 

4. Good content delivers, bad content breaks trust

Once your screen network is up and running the content question arises. What you are showing will largely determine the success of your digital signage. The golden rule is: the content should be good. Like really really good. 

The average attention span nowadays is around 8 seconds. That’s all the time you have to impress a customer. So will you waste it on some rubbish or poorly done content? Or it’s a much better idea to pledge to show only the best one from day 1. 

We’re emphasizing that because throughout our digital signage company journey we’ve seen a lot. And it’s very sad when companies don’t take time to design great content and lose money and trust without gaining anything. Don’t make this mistake and make sure your content is up to a standard. That is definitely digital signage best practice. 

5. Engagement is everything 

When it comes to a content-customer relationship it’s not just about consuming, it’s much more about engaging. For example, if a person comes into your retail store and sees an interactive ad about a shoe promotion it’s one thing. If you ask a person to participate in a social media challenge with a chance of winning something, it’s a whole other level of engagement. 

We’re not saying that every piece of content should be about interaction, it’s just good to keep in mind that interaction is a very powerful tool and by using it you get yourself extra success points. And again it comes down to a “good content” philosophy. The engagement factor should be implemented where it’s a good fit. Adding interactivity just for the sake of interactivity comes into the spectrum of “bad content”. So balance carefully and don’t overdo it. 

6. Asking for feedback is a great way to build trust

The power of the screens lies in their ability to communicate with the audience, no matter the venue. Asking for feedback is one such example. When a business is genuinely interested in customer opinion it’s refreshing and it brings respect. Be that business. 

Use digital signage to talk to your customers and change for the better. Not only will you have a chance to improve your service, but also you will get more trust and loyalty. You can use it for both micro and macro levels of your operations and combine feedback gathering with social media integration. 

7. Digital signage helps bring user-generated content

Nothing works better than word-of-mouth. It is an ancient marketing technique that is quite hard to master but once you do the results may be spectacular. In the 21st century, word-of-mouth exists primarily on social media where people share their favorite things and give each other recommendations on what’s hot. 

You can use the power of digital signage to make users create content for you. By launching challenges, promoting hashtags, rewarding customers for posting content mentioning your brand you can get those word-of-mouth wheels rolling. If you do it right, positive exposure is guaranteed.

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