5 min read

Digital Signage as a Part of the Digital Transformation Process

Written by
Pavlo Fedykovych
Published on
September 10, 2021
May 29, 2024

Digital transformation is one of the most important processes for businesses to stay competitive in the 21st-century environment and digital signage is an essential part of it. Let’s see why and how to do it properly.

A change has been a driving force in the way businesses operated for centuries. However, it has never been so rapid as it is nowadays with the prevalence of technology. The good thing about this development is that digitalization is becoming available to the majority. The bad is that it may be at times quite tiresome and hard to keep up with all the new advancements. Another thing is that the funds often can’t follow the new technology patterns and that makes businesses lag behind their more tech-savvy competitors. 

It’s high time to transform. And by digital transformation, we mean adding a valuable new technological asset to your business operations. That asset is digital signage, a tool that will give you the power to show fantastic content using screens. The displays are there to help you step up your content game and change your company for the better. 

Why your business needs digital signage

We’re not saying that without digital technology your company won’t survive. We’re saying that when there’s such a great tool on the market that can instantly bring more sales and grow your business it’s a sin not to try to use it for the needs of your venture. 

And thousands of restaurants, retailers, banks, brick-and-mortar stores, cities, airports are already in the game meaning that they are one step further in terms of digitalization. 

So what exactly makes screen technology so desirable? Here are a few things: 

-  Extra versatility 

It is easily adaptable to the needs of your business and can fulfill many different tasks. 

- Visual perfection 

Digital signage draws all the eyeballs, increases engagement and drives more sales in the process. 

- Content delivery 

Making paper-based and static solutions obsolete, the displays are able to amaze your audience with a variety of content choices. 

- Speed

Change what you’re showing in one click, adapt times, experiment. Screen technology has got you covered. 

- Cutting costs

You can save with displays forgetting about printing costs forever. 

“But it is so difficult to implement digital signage” argument

You may have heard about this technology before and you may even have thought about deploying it. However, there is a chance that you stopped because of the stereotype of “signage complexity”. Due to the hardware signage solutions of the past that required lots of cables, additional devices and a savvy IT team, the technology got a bad name as a very tiresome thing to implement. 

Today we’re out of the aughts and digital signage goes cloud. That means that all those dreadful deployment hassles go away. What you only need now is a screen, an app and a digital media player (Apple TV, Android TV, Fire TV Stick). That’s it, really. 

The implementation process in the case of our solution, Kitcast, would look like this: 

  1. Plug your Apple TV to a screen
  2. Download Kitcast app in Appstore
  3. After installation follow the simple instructions on adding your screen to the ecosystem 
  4. THAT'S IT, your digital signage deployment is over, you can now start showing content

Does it look complicated? Certainly not. It’s intuitive and user-friendly. The last thing we wanted was for our users to feel lost and confused while starting their digital signage journey. So, basically, it’s the very opposite of “difficult”. 

Digital transformation case study: LUNYA Luxury Sleepwear (Los Angeles, CA)

One of our clients that followed digital transformation trends is Lunya, a luxury women's sleepwear brand located in Los Angeles. They pride themselves to be an innovative company when it comes to content distribution. The digital dots are connected in their showrooms called The Bedroom. It is here that all the interaction with the customers is taking place and it is here that the company decided to implement digital signage as one of the methods of better content delivery. 

“Traditionally we have tried all sorts of different ways of distributing the pieces of content that we create to our stores. Everything from flash drives to airplay to all sorts of weird, kind of, non-sustainable ways of doing things,” says Chase Hentges, Lunya’s designer. The brand wanted to enhance the customer experience and that’s how they found Kitcast and opted for using it in their showrooms. 

“If I were to define Kitcast in three words I would use: simple, reliable, and elegant,” tells Chase, noting the simplicity of deploying and using the solution. Before Lunya had to always rely on the technical staff to solve the problems with the hardware-based digital signage solutions. With Kitcast the content management became a much easier and intuitive task. 

“One of the big things that Kitcast provides us is just the peace of mind that I can log on to the dashboard. I can see what's playing, when,” concludes Chase. “And it's almost as simple as if something's not playing there's a simple problem as to why it's not and I can easily fix it.”

The case study of Lunya shows that the companies value easy and reliable cloud solutions giving them the power to broadcast the content that fits their strategy without stressing about the technological side of things. That’s exactly what Kitcast offers. 

You can watch the full Lunya case study video here: https://kitcast.tv/digital-signage-case-studies/lunya/

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