5 min read

In-store Signage For Luxury Retail

Written by
Pavlo Fedykovych
Published on
August 17, 2023
May 29, 2024

Experience is what customers are seeking in the 21st century. Give them an unforgettable one with custom signage for retail store. That's the ultimate tool to have if you're serious about making impactful marketing campaigns. Why? Let's get into it.

What is luxury store signage?

Your physical store is a temple of your brand. The temple should feel cathartic. The technology guarantees that.

Physical locations in the post-COVID economy are not exactly what they used to be. We're all changed. The industry itself has changed. And the way customers interact with retail spaces transformed too.

People come to stores to browse the goods. That is as old as commerce. But social media and the shift to digital has brought another big reason to enter the brick-and-mortar location.

Customers want to be entertained. They crave experiences that they can share with others through digital means. Whether it's an Instagram post or story, a BeReal snippet, or a TikTok video. For the brand the more it's talked about the better.

Luxury retail digital signage is focused on this. Driving engagement is what you're getting when deploying screens at your store.

There are many ways to do this, and we will discuss them further in the article. What needs to be said, is that display technology is at the forefront of the transformation of luxury stores toward the new digital era. That's why installing custom signage for retail store is never a bad idea.

Enhancing the power of the brand

For luxury goods, a powerful brand is everything. And there are many approaches to channeling this through your marketing. You want people to immediately recognize your company, and this recognition should be positive at all times.

Screens paired with cloud-based digital signage software allow you to push the boundaries of creativity. There's no need to have a separate IT team for broadcasting stunning branded content. With solutions like Kitcast your store will only need the display, the Apple TV, and the app. The rest is magic.

You've got an elaborate and easy-to-use Content Management System within Kitcast that is intuitive and includes the editor along with the templates. All the ingredients for flawless content delivery are present, it's up to you to use them for the benefit of your luxury brand.

Here are some of the ways retail stores can use digital signage for branding:

- atmospheric content

Sensory experience is among the most powerful ways to interact with a customer. If your brand has special colors that need to be accentuated, that can be done with the screens.

You can play with light, create phantasmagoric patterns, and broadcast art installations. Treat digital custom signage for retail store like an exciting canvas fit for any kind of creative opportunity.

- showing the logo

The marketing value of a logo is not to be doubted. It's one of the essential parts of the image of any luxury brand out there. And you can use screens to show it in the best way possible.

- emphasizing the reputation

Reputation matters. History matters. Talking about it through screens matters too. It's an element of exclusivity, prestige. And the more effectively you communicate it the better for engagement with your customers.

Creating the multi-channel campaigns

There is no one perfect way to do marketing. The more channels you have the better. The more significant your impact within the industry is the larger the desire to buy your products.

Signage for retail stores fits ideally in this process. If you're running a multi-channel campaign that includes TV ads, OOH, DOOH, and social media, in-store signage will be an organic continuation of your effort.

Also, screens can be a fantastic bridge between the physical and the digital where you can use the capabilities of AR and VR to interact with your audience on an even deeper level. Why would you miss such an opportunity?

Social media done right

It's not only on the screens of phones and laptops that you can promote your socials. The in-store screens are ideal for that too.

Do special photo zones within your store, ask customers for content, organize promotional competitions, play with the concept of AR, and impress your audience by interconnecting the real and digital worlds.

The screens allow you to traverse the ordinary and come up with new, exciting ways to market. The luxury goods industry lives and breathes exclusivity, so give it to your customers with unexpected content decisions and mind-blowing marketing campaigns.

The screens untie your hands when it comes to realizing even the wildest ideas, and we think it's beautiful.

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