5 min read

7 Science Facts Behind the Digital Signage

Written by
Pavlo Fedykovych
Published on
October 3, 2019
May 29, 2024

Our today’s post will shed light on the young and progressive digital signage technology with digital signage facts that you may not know. We’ve prepared a roundup of the fundamentals that stand behind the technology we all adore.

First of all, let’s acknowledge the fact that even though the digital signage industry is relatively young, the older representatives of out-of-home advertising did a great groundwork years before. We witnessed the rise of the commercial advertising industry and the billboard ads years ago. Even though they tried to make it interactive, they didn’t have the digital engine under the hood to power the most creative ideas.

We genuinely believe that digital signage changed the game. It now costs less to launch a robust digital signage network; it’s easier for a non-skilled consumer and business owner of any kind. However, are you sure you know all the exciting digital signage facts? We doubt it. So today, we present to you the digital signage facts that make this technology a must in 2019.

1. The digital signage market is growing with impressive pace

While we all admit that the technology is young, yet advanced, we don’t even take a look at the numbers. And they claim that this industry is growing quite fast and the forecast seems clear. 

Experts tend to say that we’ll see the annual growth of 8% that will boost the industry’s development by 2020 and make the software/hardware products even better. 

As the digital signage enthusiasts and proud ambassadors of this technology, we hope that everyone will note the potential of this technology. The early you do that, the better. Then you’ll be a few steps ahead of your business competitors that do not believe in DS.

2. Digital signage beats social media platforms

That’s now the fact that many people do not believe. Well, they’re wrong not to acknowledge that. 

One of the digital signage facts claim that you can reach more people using DS screen than on Facebook or other social media platforms. Even though these networks are still working just fine, digital signage shows better results in the attraction of customer’s attention. 

3. More than 60% of customers are paying attention to digital signage

Speaking of customer’s attention. Did you know that more than 60% of your potential customers tend to pay attention to what the digital signage screens have to show them?

That’s more than half of your prospective buyers. This means that installing these screens will genuinely increase the number of consumers watching your brand’s content. Therefore, this will help you convert these potential customers into real buyers. After all, isn’t that what marketers aim for while working on the customer’s acquisition techniques?

That’s one of the digital signage facts that prove that DS networks work and deliver real value to their users. 

4. Digital signage increases the chances of unplanned purchase

When we talk about the prospective buyers, we have to put another digital signage fact in a spotlight. Did you know how important DS screens are when it comes to unplanned purchases, upselling, etc.?

Numbers claim that up to 70% of digital signage viewers made unplanned purchases last year. Let’s be honest; it’s a tremendous number. 

Since digital signage allows you to work with the dynamic content and can also analyze the behavior of your customers, you have more options for personalization. Personalized suggestions and product/services recommendations will always work great. 

You won’t be able to do that with the old-fashioned ways of advertising. 

5. 55% of customers pay more for better customer experience

But how come we talk about that in the digital signage-related article? That’s easy. Digital signage proves to be one of the catalysts of excellent customer experience. 

That’s because you can use the DS screens not only for the advertising. You can provide your clients with efficient ways of interaction with your brands and simply give them a tool to review, buy, compare your products or services. 

This way, you’re delivering high-quality customer services and improve the average check spent in your store, restaurant, or whatever business manage. 

6. Digital signage displays have higher output/luminosity than a consumer TV

Ever wondered why signage screens are so attractive and what’s the difference between them and regular TVs after all?

It’s about luminosity. The regular TV will have around 300 nits. Digital signage can have up to 1,000 nits. Yeah, that’s quite a difference. 

That’s one of the reasons why you should choose your hardware wisely. It’s one of the factors affecting how long your DS system will last, and scannable will be the content on it.

7. Digital signage displays have a lifetime of up to 100,000 hours

Did you know what an average lifetime of your DS system is? Or are you afraid that the investment in DS is not worth it?

We bet you didn’t know that DS is a long-lasting thing, and the investment that you make is smart from this point of view. You won’t have to upgrade your hardware a lot. The DS screens can last up to 100,000 hours or 3 years. That’s enough for your DS network to up your revenue game and be ready for the next upgrade of your digital signage hardware.

Digital signage is one of the pillars on which your marketing can stand

And this is not the science digital signage fact; we know it. But we genuinely believe that it’s essential for you to understand what your business can grow faster and be more successful with digital signage. 

All of these fundamentals power digital signage. The signage itself can become the core of your strategic marketing plan. Make sure you don’t miss this tremendous opportunity to grow at a faster pace and beat your competitors.

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